01 · THE SERVICE
What do you want more of?
Water heaters, emergency calls, consultation bookings, memberships, or one high-value service.
I need more water-heater jobs.
For local service businesses
Turn a daily budget into calls and bookings.
Plumbing, HVAC, roofing, dental, med spa, legal, fitness, and other appointment-driven businesses. Tell MoonSignal what kind of customer you need and where you serve.
The beginner version
You do not choose campaign settings. You describe the business.
02 · THE AREA
Where can you actually serve?
City, radius, excluded areas, hours, travel limitations, and whether a call must happen during business hours.
Homeowners within 12 miles of Frisco.
03 · THE OFFER
Why should someone act now?
Use a real diagnostic, consultation, welcome offer, financing message, guarantee, or speed advantage.
Lead with our $89 check-up and fast response.
04 · THE LIMIT
What can the system spend?
Set the maximum total. MoonSignal recommends a split, but the hard cap remains yours.
Keep Meta and Google under $30/day combined.
M
Meta creates demand.
Local prospecting around the service area, approved offer creative, retargeting when the audience is large enough, and placements sized for feeds and Stories.
G
Google captures intent.
Presence-based location targeting, phrase and exact keywords, negative keywords, responsive search ads, call assets, and booking or lead tracking.
H
Higgsfield supplies the visual.
Use real photos of the business, staff, work, or location to create polished concepts when there is no existing creative library.
AI
Claude explains the result.
Ask “how are we doing?” and get spend, calls or appointments, cost per result, lead-quality context, and one recommended action.
The local scorecard
No marketing vocabulary. Just business outcomes.
Spent
What left the account.
Total Meta and Google spend for the period, compared with the allowed cap.
Response
What came back.
Calls, forms, messages, consultation requests, or booked appointments tied to the connected tracking.
Efficiency
What each result cost.
Cost per tracked outcome, plus the context needed to judge whether those leads are worth buying.
Tell it the job you want. Review the plan.
MoonSignal handles the platforms and leaves the final approval with you.
Build my local lead system →