For ecommerce and DTC

Know what is actually making money.

Meta claims a sale. Google claims the same sale. Klaviyo claims it too. MoonSignal blends total spend with real Shopify revenue, then prepares the decision your bank account can support.

Book an ecommerce demo →
The truth layer

Stop optimizing each platform inside its own story.

A useful answer begins with combined business data, not the ROAS number each advertising platform awards itself.

M

Meta

Spend, campaigns, audiences, ads, and attributed results.

G

Google

Search, Shopping, queries, campaigns, and conversion value.

S

Shopify

Orders, revenue, AOV, refunds, products, and customer activity.

K

Klaviyo

Flows, campaigns, list growth, and attributed email or SMS revenue.

H

Higgsfield

New product-anchored creative in native placement formats.

01

Morning blended check.

Total advertising spend, Shopify revenue, orders, AOV, blended efficiency, and any meaningful change from the recent baseline.

“Yesterday: $1,240 ad spend · $4,860 store revenue · 3.92 blended revenue efficiency.”
02

Product versus promotion.

Compare what customers are buying with what the ad account is pushing. Find top products that deserve more creative and weak products consuming attention.

03

Creative diagnosis.

Separate a weak hook from weak traffic or a conversion problem. Brief fresh variants from the winning angle instead of generating random ads.

04

Budget reallocation.

Prepare measured shifts between platforms, products, and campaigns while preserving the total cap and warning before disruptive jumps.

05

Launch and promotion support.

Prepare the campaign structure, assets, audiences, and measurement before a product drop or promotion, then monitor the event as it runs.

Questions worth asking

The ecommerce meeting, without the meeting.

am I actually profitable?which product should get more budget?is Meta stealing credit from email?which ad angle is winning?prepare the product launchmake vertical versions of the winnerwhat changed this week?

See the whole store, not one platform at a time.

We connect the stack, configure the margin inputs, and run the first audit with you.

Book the ecommerce setup call →